We are advising Semrush on the transaction

Davis Polk is advising Semrush Holdings, Inc. on its sale to Adobe Inc. in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. The transaction is expected to close in the first half of 2026, subject to the receipt of required regulatory approvals and the satisfaction of other customary closing conditions.

Headquartered in Boston, Massachusetts, Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage and measure campaigns across various marketing channels.

Headquartered in San Jose, California, Adobe is the global leader in digital media and digital marketing solutions. Its creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

The Davis Polk corporate team includes partner Lee Hochbaum, counsel Sašo Kraner and associates Evan McQuiston and Leah Shatkin. Partner Michael Kaplan is providing capital markets advice. Partner Kyoko Takahashi Lin and associate Chloe (Tianyi) Wang are providing executive compensation advice. Partner Matthew J. Bacal is providing intellectual property advice. Partners Jesse Solomon and Matthew Yeowart and associate Andrzej O’Leary are providing antitrust and competition advice. Partner William A. Curran is providing tax advice. Members of the Davis Polk team are based in the New York, Washington DC and London offices.

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