Davis Polk is advising FreeWheel, a subsidiary of Comcast Corporation, on its acquisition of BeeswaxIO Corporation. Financial terms of the deal were not disclosed.
FreeWheel, a Comcast Company, is a provider of comprehensive ad platforms for publishers, advertisers and media buyers. Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service customizable bidding stack, used by leading media companies and brands. Comcast is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal and Sky.
The Davis Polk corporate team includes partner Brian Wolfe and associates Samuel S. Kim and Joshua B. Pittell. The intellectual property and technology transactions team includes partner Pritesh P. Shah and associate Christopher C. Woller. Partner Kyoko Takahashi Lin and counsel Stephen I. Brecher are providing executive compensation advice. The tax team includes partner Patrick E. Sigmon. Partner Arthur J. Burke is providing antitrust and competition advice. Counsel Susan D. Kennedy is providing real estate advice. All members of the Davis Polk team are based in the New York office.