Before clicking ‘buy now’, we are still advised that our internet purchases are ‘sold by Amazon EU S.a.r.L.’. Eagle eyed readers of’s latest conditions of sale and use will, however, spot a new reference to a UK branch of that company, located at 60 Holborn Viaduct. Amazon has reportedly conrmed that this re€ects a shi to booking sales through new branches which have been set up in the UK, Germany, Spain and Italy.