We are advising VF on the transaction

Davis Polk is advising VF Corporation on its $600 million sale of the Dickies brand to Bluestar Alliance LLC. The transaction is expected to close by the end of 2025, subject to customary closing conditions and regulatory approvals.

VF Corporation is a portfolio of leading outdoor, active and workwear brands, including The North Face, Vans, Timberland and Dickies. The company provides innovative products that are rooted in performance and elevated design, while delivering sustainable and long-term value for its employees, communities and shareholders.

Dickies is an iconic American heritage brand that sits at the intersection of workwear and streetwear, with distribution in 55 countries. Known for its durability, authenticity and cultural influence, Dickies has been a global staple for over a century, balancing utility and style across generations, geographies and subcultures.

Founded in 2006, Bluestar Alliance is a global brand management company that owns, manages and markets a portfolio of premium fashion, lifestyle and consumer brands. The company works with over 500 licensees and operates a branded retail platform of more than 500 stores across North America, Europe, Australia, South America, Asia, the Middle East and India.

The Davis Polk corporate team includes partner Marc O. Williams, counsel Alon Benjamin Harish and associate Katherine Anne Cody. Partner Michael Mollerus and counsel Liang Zhang are providing tax advice. Partner Jennifer S. Conway and counsel Justin Alexander Kasprisin are providing executive compensation advice. Partner Nathaniel L. Asker is providing antitrust and competition advice. Counsel Michael Comstock is providing environmental advice. Partner Frank Azzopardi is providing intellectual property advice. All members of the Davis Polk team are based in the New York office.

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