We are advising QuinStreet on the transaction

Davis Polk is advising QuinStreet, Inc. on its acquisition of SIREN GROUP AG (d/b/a HomeBuddy) for approximately $190 million in cash. The transaction is expected to close in January 2026, subject to customary closing conditions, including regulatory review. QuinStreet will integrate HomeBuddy into its Modernize Home Services business.

QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. QuinStreet is committed to providing consumers and businesses with the information and tools they need to research, find and select the products and brands that meet their needs.

HomeBuddy is a home services demand generation provider specializing in exclusive, high-intent homeowner inquiries that help contractors win more business with greater predictability. Built on a commitment to quality and contractor success, HomeBuddy delivers a proven model designed to drive stronger ROI, higher conversion potential and sustainable growth.

Modernize Home Services is a leading home improvement performance marketing platform connecting homeowners with trusted contractors across the United States. With millions of homeowner inquiries annually and a robust suite of performance solutions, Modernize helps contractors grow more profitably through high-intent demand, digital engagement and data-driven insights.

The Davis Polk corporate team includes partner Alan F. Denenberg, counsel Jason Bassetti and associates Rahul Srivastava and Erica F. Buonanno. Partner Nikolaus Caro and associate Courtney Dickson are providing finance advice. Partner Frank Azzopardi is providing intellectual property advice. Partner Patrick E. Sigmon is providing tax advice. Partner Adam Kaminsky is providing executive compensation advice. Partner Nathaniel L. Asker is providing antitrust and competition advice. Members of the Davis Polk team are based in the Northern California, New York and Washington DC offices.

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