We advised Taboola on the transaction

Davis Polk is advising Taboola on its approximately $800 million acquisition of Connexity from Symphony Technology Group. The transaction is expected to close in the third quarter of 2021, subject to the receipt of regulatory approvals and satisfaction of customary closing conditions.

Taboola powers recommendations for the open web, helping people discover things they may like. Taboola’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants and 6,000 publishers.

The Davis Polk corporate team includes partners Michael Kaplan and Darren M. Schweiger and associates Matthew J. Cowcher and Shanu Bajaj. Partner Adam Kaminsky is providing executive compensation advice. Partner David H. Schnabel is providing tax advice. Partner Meyer C. Dworkin and counsel Sanders Witkow are providing finance advice. Partner Pritesh P. Shah is providing intellectual property advice. Partner Arthur J. Burke is providing antitrust and competition advice. Members of the Davis Polk team are based in the New York and Washington DC offices.