We are advising Providence Equity Partners on the transaction

Davis Polk is advising Providence Equity Partners, LLC and its affiliated funds in connection with DoubleVerify’s $2.15 billion sale to Nielsen Holdings in an all-cash transaction. Funds affiliated with Providence own approximately 11.8% of DoubleVerify’s outstanding shares and have agreed to vote in favor of the transaction. The transaction is expected to close by the first quarter of 2027, subject to customary closing conditions and regulatory approvals

Providence Equity Partners is a leading middle-market private equity firm with deep sector expertise in media, communications and education throughout North America and Europe.

DoubleVerify is a leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DoubleVerify strengthens the online advertising ecosystem and preserves the value exchange between buyers and sellers of digital media.

Nielsen is a global leader in audience measurement, data and analytics and a leading media intelligence platform. Through its understanding of people and their behaviors across all channels and platforms, Nielsen provides clients with trusted, independent and actionable intelligence to connect and engage with global audiences.

The Davis Polk corporate team includes partners Michael Diz and Michael Gilson and associate Cole Davis. Members of the Davis Polk team are based in the Northern California and New York offices.

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