We are advising Ferrero on the transaction

Davis Polk is advising The Ferrero Group on its agreement to acquire Purely Elizabeth. Upon the successful completion of the transaction, Purely Elizabeth will continue to operate as a standalone brand within Ferrero. The transaction is expected to close in the coming months, subject to customary closing conditions and regulatory approvals.

Ferrero is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella, Kinder, Ferrero Rocher and Tic Tac, alongside local favorites. Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group with more than 50,000 employees and operations in over 170 countries.

Founded in 2009 by wellness entrepreneur and holistic nutrition counselor Elizabeth Stein, Purely Elizabeth is a modern wellness brand that is redefining the better-for-you breakfast category and beyond. Its portfolio spans granola, oatmeal, cereal and more.

The Davis Polk corporate team includes partner Daniel Brass and associates Nicholas Cousins, Keane Brazda and Costa Theodore. Partner Frank Azzopardi and associate Shreya R. Kundur are providing intellectual property advice. Partner Jennifer S. Conway and counsel Joseph S. Brown are providing executive compensation advice. Partner Nathaniel L. Asker is providing antitrust and competition advice. Partner Aliza Slansky is providing tax advice. All members of the Davis Polk team are based in the New York office.

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